Playing catch up to the Era of No/Lo
From the opinion of a self-titled flavour nerd, to give you the edge and ownership of your whole menu, brief guides on what you can do to make your "sans-alcohol" items something to be proud of.
A product of the realisation that - after a decade serving the world's best drinks and often being lucky enough to eat and drink amazing, rare things - I didn't have enough truly delicious alcohol free drinks on file to count on two hands.
For everyone who's ever answered the question "what do you have without booze?" with a shrug and a glance at the dusty mixers shelf and creaky coffee machine, and everyone who's settled for that disrespect. For everyone that's spanking £200/head on dinner and the best you can get is a tin of coke (Not even a glass bottle!).
These two articles are for you.
They'll change the way you think about the 30% of customers who don't drink. Show them to your bartender, tell them it's not acceptable any more.
Customers, you deserve better.